I help mid-market and enterprise B2B tech companies redesign how they operate when they make a major strategic shift - so the strategy works in practice, not just on paper.
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Revenue should follow – and it doesn't, not the way it should. So what's breaking?
Most organizations treat each symptom as a discrete problem. But they're connected – and the operating model itself needs to change.
That's where I come in.
Identify where the current operating model is breaking down, why, and what needs to change for the strategy to work in practice.
Develop the Operating Playbook – what success looks like, how the organization gets there, who owns what, how decisions get made, and how the change will take hold.
Put the playbook into action. I stay engaged alongside the team to drive adoption, resolve blockers, and course–correct in real time.
The playbook is built with the organization, not handed to them.
We start with a structured look at where the organization is today and where the operating model is getting in the way. You leave with a decision-ready blueprint: a prioritized roadmap, clear ownership, success measures, critical dependencies, and a recommended operating cadence.
A $25M international business was underperforming and carrying too much financial risk. I led an operational audit and the redesign of its strategy, governance, and operating model – adding $4.2M in revenue, increasing gross profit by 275%, and cutting risk by 15%.
A SaaS product served a high volume of low-margin clients outside the company's ICP. I redesigned pricing and monetization – raising average selling price by 70%, adding $2.2M in revenue, and improving NPS by 37 points, from -25 to +12.
Executive reviews in a $24B global sales organization were creating churn instead of clarity during a major commercial transformation. I rebuilt the executive operating cadence – reducing review churn by 75% and saving 110 hours monthly.
I've spent 20 years inside organizations at the moment when a big decision has been made, but the path to making it real is still being figured out.
At Rakuten Advertising, as VP of Commercial Operations & Business Transformation, I partnered with the CEO and CFO to modernize how a $200M global business operated as privacy shifts, AI, and growing pressure for profitable growth continue to reshape adtech.
At Microsoft, I was Chief of Staff for a $24B global enterprise sales and strategy organization during one of the company’s largest commercial transformations. I’ve also held senior roles at high-growth startups including Databricks and Domino Data Lab, with work spanning operations, enablement, and growth.
I understand both the commercial mechanics and human dynamics behind whether change will succeed and look beyond the symptoms to find the root cause of what is getting in the way. I don’t just advise on what needs to change. I work with leaders and teams to build the operating model that makes it real.
The result: stronger operating models, clearer executive rhythms, and measurable gains in revenue, profitability, customer satisfaction, and organizational health.
MBA, Cornell University · B.A. Psychology, Boston University
The Operating Playbook gives leaders and teams one shared plan for running a major transformation. It connects the strategy to the priorities, decisions, ownership, and ways of working required across the business.
If your organization is at that moment, let's talk.